Titanium is a commodity, not a gift

This is a topic worth exploring: titanium is a commodity, not a gift. If titanium products are positioned as gifts, they will not only stay away from more consumers, but also lose the space to expand the market. Gifts give a high sense of pride. Commodity reflects the intimacy of consumers. The two different psychological experiences determine different consumption concepts for commodities and gifts, and also reflect different business decision-making concepts.

Fewer people pay attention to more people. Titanium is beneficial to human health, but when the late 1990s titanium civil R & D moment, at that time I do not know why titanium products as titanium gifts but inexplicably, why not go to the market to determine the commodity? Perhaps the production of civil titanium products manufacturers will say, positioned as a gift, sold of course, is a commodity! In fact, this market concept seems reasonable, but in fact seriously hurt the titanium products, "commodity concept", unintentionally let the titanium products away from the mass consumer market.

I noticed this phenomenon in Baoji titanium titanium valley, a lot of related civilian stores are often labeled "what titanium gift store", "titanium handicraft store" label. WeChat also see some titanium products as a gift to buy the hands of the text and pictures. Especially in the recent interview in Baoji, noon and a few titanium circle dinner time, they said whether they can organize a group of titanium gifts on WeChat. Hear such a proposal, feel titanium ring is too small, indeed, titanium thinking is too narrow, for the "gift" for the direct compression of the mass of consumers - titanium can be used as a gift, but can not be used as a gift, once used as a gift, the market will be greatly reduced. Sales channels are naturally narrow. Positioned as a gift or commodity, its tax policy varies according to the invoice.

Really as a "gift", titanium products than gold, silver, pearl and onyx is better, but gold and silver do not regard themselves as "gifts", but as sales commodities, men and women, young and old can be consumed, the consumer group natural labeling. Although titanium has its unique health advantages, but it intentionally or unintentionally as a "gift" determines the limitations of the titanium product market. Because the majority of consumers to buy more goods, buy gifts of natural consumers less, see is "gift store" or "handicraft" store will be detoured. Because more consumers do not need to buy gifts and crafts. Therefore, last year Titanium Valley mentioned "titanium and life" began to integrate with the mass consumers.

Titanium contained in nature, when its human health "pro-biotic metal" properties are tapped, titanium is considered to be the metal of grace added to the human body, with the role of "universal". When we position ourselves as "gifts", we reduce the number of "self-redemption" (consumer) groups, and titanium loses its beneficent effect. Titanium does not need to be a gift, but it needs to be a commodity.

Titanium is a commodity with a huge market capacity. Healthy titanium has been widely used in medical equipment and other fields. At present, kitchenware, tea sets and other types of titanium appliances have been developed and produced, it is important not to be positioned as a gift, but should be positioned as a commodity, to expand more markets, more consumers.

I want to start with aluminum daily necessities, stainless steel daily necessities, glassware daily necessities, not positioned as gifts, a person said, because that is the people need daily necessities. Gifts often seem "not useful". Titanium products of the health of the decision that it is in line with the national "health" strategy, is the pursuit of health of consumers new materials.

Titanium is a commodity, not a gift, this is a market positioning of the topic, but also the so-called "spring snow" and "popular literature or art" of the topic. Of course, titanium products should be like the production of gifts as the pursuit of perfection, but also to produce practical goods. Do a good job of product quality, consumers will naturally be titanium products as a gift to others, and this time the "gift" is the consumers of titanium products affordable, beautiful recognition.